Root Beer World - root beer history, brands, recipes, news

Root Beer World - root beer history, brands, recipes, news
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How big is the root beer category?
 
 
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kguske
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Joined: Jun 27, 2003
Posts: 349

PostPosted: Wed Apr 14, 2004 10:58 pm    Post subject: Reply with quote

Beverage Digest ( Only registered users can see links on this board! Get registered or login!) publishes annual data on flavor, I believe. Of course, it won't be free. Others (e.g. Beverage Marketing) have similar data. Beverage Digest shows a 2003 study here: http://www.beverage-digest.com/editorial/040123b.php . Unfortunately, though it shows a comparison of root beer brands, it doesn't show numbers for root beer as a whole.

A 1999 article states that the root beer flavor segment had been about 2.6% for the previous 6 years, but was growing ( http://www.restaurant.org/rusa/magArticle.cfm?ArticleID=432 ).
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